> For the complete documentation index, see [llms.txt](https://docs.admoai.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.admoai.com/readme.md).

# What is Admoai?

Admoai is an end-to-end advertising solution, giving publishers the ability to configure, serve and track ads.

Admoai has two core components, the **Decision Engine** and the **Ad Manager Platform**.

### Decision Engine

Recieves requests from the publisher's application. Processes the incoming request, to identify possible candidates and returns the most suitable ad.

### Ad Manager Platform

Where everything is configured, from [placements](/getting-started/quickstart/placement.md) and [templates](/getting-started/quickstart/template.md) which will be configured once at the beginning, to [ads](/getting-started/quickstart/ad.md) and [creatives](/getting-started/quickstart/creative.md) which will be continuously configured.

<figure><img src="/files/Spfvg2wbgh5gnzAJz5ol" alt=""><figcaption></figcaption></figure>

### E2E Example

<figure><img src="/files/OcQk6R2yit47ENOISgFB" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Terminology

**Publisher**: Serves ads in their application.&#x20;

**Advertiser**: Advertise in the publisher's app.
{% endhint %}

### Jump right in

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