# What is Admoai?

Admoai is an end-to-end advertising solution, giving publishers the ability to configure, serve and track ads.

Admoai has two core components, the **Decision Engine** and the **Ad Manager Platform**.

### Decision Engine

Recieves requests from the publisher's application. Processes the incoming request, to identify possible candidates and returns the most suitable ad.

### Ad Manager Platform

Where everything is configured, from [placements](https://docs.admoai.com/getting-started/quickstart/placement) and [templates](https://docs.admoai.com/getting-started/quickstart/template) which will be configured once at the beginning, to [ads](https://docs.admoai.com/getting-started/quickstart/ad) and [creatives](https://docs.admoai.com/getting-started/quickstart/creative) which will be continuously configured.

<figure><img src="https://1584630687-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLl2Gd8ZXI2smiglKm2yS%2Fuploads%2Fv0UN3zeKAMduA1JHHrkO%2Fplacement%20template%20ad%20creative.png?alt=media&#x26;token=2e6bcafa-4c3a-47d9-ac8c-d464eced2d07" alt=""><figcaption></figcaption></figure>

### E2E Example

<figure><img src="https://1584630687-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLl2Gd8ZXI2smiglKm2yS%2Fuploads%2FviolkcHp9NbSOTiPp9mR%2Fplacement%20template%20styles%20items.png?alt=media&#x26;token=7fd25f9c-92c1-4db9-b36a-6c3011ea1250" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Terminology

**Publisher**: Serves ads in their application.&#x20;

**Advertiser**: Advertise in the publisher's app.
{% endhint %}

### Jump right in

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4><i class="fa-book-open">:book-open:</i></h4></td><td><strong>Concepts</strong></td><td>Create your first site</td><td></td><td></td><td><a href="getting-started/quickstart">quickstart</a></td></tr><tr><td><h4><i class="fa-code-simple">:code-simple:</i></h4></td><td><strong>API Reference</strong></td><td>Learn the basics of GitBook</td><td></td><td></td><td><a href="https://github.com/GitbookIO/gitbook-templates/blob/main/product-docs/broken-reference/README.md">https://github.com/GitbookIO/gitbook-templates/blob/main/product-docs/broken-reference/README.md</a></td></tr></tbody></table>