> For the complete documentation index, see [llms.txt](https://docs.admoai.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.admoai.com/readme.md).
# What is Admoai?
Admoai is an end-to-end advertising solution, giving publishers the ability to configure, serve and track ads.
Admoai has two core components, the **Decision Engine** and the **Ad Manager Platform**.
### Decision Engine
Recieves requests from the publisher's application. Processes the incoming request, to identify possible candidates and returns the most suitable ad.
### Ad Manager Platform
Where everything is configured, from [placements](/getting-started/quickstart/placement.md) and [templates](/getting-started/quickstart/template.md) which will be configured once at the beginning, to [ads](/getting-started/quickstart/ad.md) and [creatives](/getting-started/quickstart/creative.md) which will be continuously configured.
### E2E Example
{% hint style="info" %}
Terminology
**Publisher**: Serves ads in their application.
**Advertiser**: Advertise in the publisher's app.
{% endhint %}
### Jump right in