> For the complete documentation index, see [llms.txt](https://docs.admoai.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.admoai.com/getting-started/quickstart.md).

# Concepts

- [Advertiser](https://docs.admoai.com/getting-started/quickstart/advertiser.md): An advertiser is a client that advertises on your application.
- [Placement](https://docs.admoai.com/getting-started/quickstart/placement.md): A placement is a location in your app where ads are shown
- [Template](https://docs.admoai.com/getting-started/quickstart/template.md): A template defines the elements and tracking events of your ads.
- [Ad](https://docs.admoai.com/getting-started/quickstart/ad.md): An ad a combination of a placement and template. This is where the bulk of configuration is done. For example, parting, capping, geotargeting, custom targeting and more.
- [Creative](https://docs.admoai.com/getting-started/quickstart/creative.md): A creative contains the contents of the ad. ie. The text, images, colors etc. that will be served to the end user.


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