> For the complete documentation index, see [llms.txt](https://docs.admoai.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.admoai.com/getting-started/quickstart/placement.md).

# Placement

### Creating a placement

1. Basic Details
2. Key

Unique identifier for the placement. This will be used when requesting an ad. Eg: `home_screen` . 

3. Pricing

Define pricing (CPM / CPC) for the placement. Different placements may command higher/lower prices due to their location, traffic etc. 

{% hint style="info" %}
**Pricing can be overridden when creating an ad** \
For example, if the default pricing is based solely on impressions (CPM), but an advertiser wants to negotiate a deal including clicks (CPC).
{% endhint %}

### Examples

<figure><img src="/files/A5QjjAxtbzszCDrkxJ06" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
Terminology

**CPM**: cost per 1,000 impressions.

**CPC**: cost per click.
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.admoai.com/getting-started/quickstart/placement.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.