Placement

A placement is a location in your app where ads are shown

Creating a placement

1. Basic Details

2. Key

Unique identifier for the placement. This will be used when requesting an ad. Eg: home_screen .

1. Pricing

Define pricing (CPM / CPC) for the placement. Different placements may command higher/lower prices due to their location, traffic etc.

Pricing can be overridden when creating an ad For example, if the default pricing is based solely on impressions (CPM), but an advertiser wants to negotiate a deal including clicks (CPC).

Examples

Terminology

CPM: cost per 1,000 impressions.

CPC: cost per click.