Ad

Overriding of pricing can be done here.

Select the styles this ad should be served in. The list of styles to chose from depend on the selected template in the previous step.

Choose the locales this ad can be offered in. Ads will always have a default locale. When creating creatives, the corresponding locales will be available to populate.

Start time, end time and pacing

Event Capping: Cap clicks or impressions per day or over the lifetime of the ad.
Budget Capping: Cap spending based on a daily or lifetime limit.
Frequency Capping: Cap how often an ad will be shown to the same user. Eg: Show the ad 3 times per day.

Apply a prioity to the ad (Standard, Sponsorship or House).
Apply a weight to the ad (Higher meaning more weight).

Select the days and times the ad should be available to serve. Eg: All weekend, weekdays in the mornings etc.

Select cities or countries you want to serve this ad in. In order for this function to work the ad request must contain one of the following:

For more granular location targeting, radii can be created via latitude, longitude and a radius values. When an ad request contains targeting.location that falls within one of the radii, the ad will be eligible to be served.

For more granular destination targeting, radii can be created via latitude, longitude, radius and minConfidence values. When an ad request contains targeting.destination that falls within one of the radii and the minConfidence value is higher than minimum value, the ad will be eligible to be served.

Create custom targeting parameters. When targeting.custom contains values matching the custom targeting, the ad will be eligible to be served.