1. Concepts
  • Default module
    • Getting Started
    • Concepts
      • Advertiser
      • Placement
      • Template
      • Ad
      • Creative
    • API Reference
      • API Versioning & Upgrade Policy
      • Changelog
      • Request an Ad
      • Tracking
  1. Concepts

Advertiser

An advertiser is a client that advertises on your application.

Creating an advertiser#

1
Basic details
2
House advertiser?
Chose whether the advertiser is a house advertiser or not.
A house advertiser is an advertiser that promotes its own products/ services rather than those of external clients. This means running ads for your own brand.

Transactions#

For an advertiser to have their ads served, they must have an available balance. The advertiser's balance can be added and deducted through the ad mananger platform and can be viewed in the advertiser's transactions page.
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Open Measurement (OMID) Templates#

You can configure default verification providers and their initial values at the advertiser level.
Setting these up here serves as a starting point for all future advertisements created under this advertiser. This streamlines the workflow for AdOps teams, as these pre-configured vendors can be easily selected and applied at the advertisement level to ensure consistent measurement and brand safety across campaigns.
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Configuring providers at the advertiser level does not automatically trigger tracking. It simply makes the templates available for selection when creating an advertisement.
Modified at 2026-01-23 17:32:11
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Getting Started
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Placement